Unternehmerischer Lizenzstrategien Betriebswirtschaftslehre Technologie Innovation PDF 0bd58afdb

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Ziele und Erfolg unternehmerischer Lizenzstrategien (Betriebswirtschaftslehre für Technologie und Innovation) (German Edition) PDF




: Ziele und Erfolg unternehmerischer Lizenzstrategien (Betriebswirtschaftslehre für Technologie und Innovation) (German Edition)

ISBN : #3824402246 | Date : 2013-11-27

Description :

PDF-9feb3 | Das Buch zeigt, daß die Lizenzierung als strategisch einzusetzendes Instrument des Marketing und der Technologiepolitik verstanden werden muß und nicht nur als Hilfsmittel des operativen Geschäfts dienen sollte…. Ziele und Erfolg unternehmerischer Lizenzstrategien (Betriebswirtschaftslehre für Technologie und Innovation) (German Edition)


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Tourism Marketing Developing Countries Stereotypes PDF A9ba6c69d

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Tourism Marketing for Developing Countries: Battling Stereotypes and Crises in Asia, Africa and the Middle East PDF




by Eli Avraham : Tourism Marketing for Developing Countries: Battling Stereotypes and Crises in Asia, Africa and the Middle East

ISBN : #1137342145 | Date : 2015-12-06

Description :

PDF-95885 | Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists …. Tourism Marketing for Developing Countries: Battling Stereotypes and Crises in Asia, Africa and the Middle East


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[Pub.34BzX] Tourism Marketing for Developing Countries: Battling Stereotypes and Crises in Asia, Africa and the Middle East PDF | by Eli Avraham


Tourism Marketing for Developing Countries: Battling Stereotypes and Crises in Asia, Africa and the Middle East by by Eli Avraham

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The Social Media Strategist: Build a Successful Program from the Inside Out (Management & Leadership) PDF




by Christopher Barger : The Social Media Strategist: Build a Successful Program from the Inside Out (Management & Leadership)

ISBN : #0071768254 | Date : 2012-01-10

Description :

PDF-cf467 | Build a powerful social media strategy to increase buzz―and the bottom line “Whether you’re Fortune 500 or a small business owner, if you’re looking for success in this field, you owe it to yourself to read this book.”―George G. Smith Jr., Social Strategist, PepsiCo “After working with hundreds of organizations in their efforts to adopt social technologies, I can safely say The Socia… The Social Media Strategist: Build a Successful Program from the Inside Out (Management & Leadership)


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[Pub.69vuU] The Social Media Strategist: Build a Successful Program from the Inside Out (Management & Leadership) PDF | by Christopher Barger


The Social Media Strategist: Build a Successful Program from the Inside Out (Management & Leadership) by by Christopher Barger

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Digital Context 2 0 Business Strategy PDF 0d3e2db93

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Digital Context 2.0: Seven Lessons in Business Strategy, Consumer Behavior, and the Internet of Things PDF




by David Norton : Digital Context 2.0: Seven Lessons in Business Strategy, Consumer Behavior, and the Internet of Things

ISBN : #0996941401 | Date : 2016-02-04

Description :

PDF-140b9 | We are in the midst of yet another shift in business models because of digital. This time the force for change is not mobility; it’s data and the Internet of Things. The more devices that connect to each other, the more digital creates a personal ecosystem, called Digital Context. Digital Context is as distinct a shift in business strategy from omni-channel as omni-channel was from the first mul… Digital Context 2.0: Seven Lessons in Business Strategy, Consumer Behavior, and the Internet of Things


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Digital Context 2.0: Seven Lessons in Business Strategy, Consumer Behavior, and the Internet of Things by by David Norton

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Sharing our Lives Online: Risks and Exposure in Social Media PDF




by David R. Brake : Sharing our Lives Online: Risks and Exposure in Social Media

ISBN : #0230320368 | Date : 2014-09-24

Description :

PDF-128e9 | Why do we share so much about our lives on social media when we often have little idea who might be reading or viewing? David R. Brake examines the causes and consequences of moving towards a radically open society…. Sharing our Lives Online: Risks and Exposure in Social Media


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Scaling the Tail: Managing Profitable Growth in Emerging Markets PDF




by Seung Ho Park : Scaling the Tail: Managing Profitable Growth in Emerging Markets

ISBN : #1137543531 | Date : 2015-08-06

Description :

PDF-46343 | This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: “scaling the tail.” This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems…. Scaling the Tail: Managing Profitable Growth in Emerging Markets


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[Pub.48Dyw] Scaling the Tail: Managing Profitable Growth in Emerging Markets PDF | by Seung Ho Park


Scaling the Tail: Managing Profitable Growth in Emerging Markets by by Seung Ho Park

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Marketing Through Turbulent Times Darroch PDF B14fd669a

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Marketing Through Turbulent Times PDF




by Jenny Darroch : Marketing Through Turbulent Times

ISBN : #0230237304 | Date : 2009-10-23

Description :

PDF-f2863 | Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today’s difficult environment but will also lay the foundation for innovative growth opportunities…. Marketing Through Turbulent Times


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Marketing Through Turbulent Times by by Jenny Darroch

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Empathetic Marketing Satisfy Emotional Customers PDF 52e7a360c

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Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers PDF




by M. Ingwer : Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers

ISBN : #023034027X | Date : 2012-07-16

Description :

PDF-41287 | With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need…. Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers


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Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers by by M. Ingwer

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Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy) PDF




by Delbert Hawkins : Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)

ISBN : #0077294106 | Date : 2009-01-27

Description :

PDF-c1054 | This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book…. Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)


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[Pub.11WHN] Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy) PDF | by Delbert Hawkins


Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy) by by Delbert Hawkins

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E-Business Management: Integration of Web Technologies with Business Models (Integrated Series in Information Systems) PDF




: E-Business Management: Integration of Web Technologies with Business Models (Integrated Series in Information Systems)

ISBN : #1402071787 | Date : 2002-10-31

Description :

PDF-7a9dd | E-Business Management: Integration of Web Technologies with Business Models contains a collection of articles by leading information systems researchers on important topics related to the development of e-business. The goal is to enhance the understanding of the state of the art in e-business, including the most current and forward-looking research. The book emphasizes both business practices and … E-Business Management: Integration of Web Technologies with Business Models (Integrated Series in Information Systems)


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